IFMG Launches Full-Service Call Center

English and bilingual call center created to meet demand of booming
800-number business

Richmond, VA - March 10, 2004 -- InterActive Financial Marketing Group (IFMG), one of the automotive industry's top rated Special Finance Lead Generation companies, has launched a live full service call center at its historic Richmond, VA headquarters. Created to meet the demand of its growing 800-number business, the state-of-the-art call center will also enhance IFMG's host of automotive Internet, telephone and direct mail programs.

The call center answers calls, sets appointments and measures response rates for IFMG's branded phone programs including 1-800-CAR-LOAN and 1-800-AUTO-LOAN, among many others; outbound calls for its internet program www.carloan.com; and phone calls for its direct mail program.

"State-of-the-art technology coupled with English and bilingual call center agents specially trained in special finance adds tremendous value for our network of automobile dealerships, especially those who can not internally handle large volumes of calls, " said Travis B. Weisleder, president and COO, InterActive Financial Marketing Group. "Our dealers also benefit from significant time and cost savings that an in-house full service call center can provide which in turn helps them to sell more cars."

Established in January of 2004, the call center currently maintains a staff of proficient English and Bilingual speaking call center agents professionally trained in special finance phone procedures with a concentration on overcoming objections, appointment setting and listening skills.

The call center handles the entire program application process for the dealer by scheduling real time appointments, sending appointment reminders, and providing follow up with a process survey whose information can then be relayed to the dealership and ultimately be used to maintain or increase sales. The call center also conducts surveys and acquires answers to media related questions. This data can then be used to reflect media success ratings for dealerships that utilize various media campaigns to boost business. Additional services for dealerships include 30, 60, 90 day follow-up programs, manager vacation programs and CSI follow-up.

About IFMG

InterActive Financial Marketing Group, LLC (IFMG), headquartered in the historic district of Richmond, Virginia, is the automobile industry's top rated Special Finance Lead Generation Company. IFMG specializes in obtaining high quality special finance customers from our family of brands that include hundreds of the most recognized Internet addresses and vanity phone numbers in the industry including www.carloan.com, www.autoloan.com, 1-800-CAR-LOAN® and 1-800-AUTO-LOAN®. IFMG also provides a highly targeted specialized direct mail program and a state-of-the-art full service call center with English and bilingual call center agents professionally trained in special finance

For more information, contact IFMG at 804-225-1880 or visit www.interactivefmg.com.