InterActive Financial Marketing Group Partners with Dominion Enterprises
Acquisition enhances company’s offerings to automotive dealers
Richmond, VA, June 5, 2007 -- InterActive Financial Marketing Group (IFMG) announced today that it has been acquired by Dominion Enterprises, a leading media and information services company. This new partnership will enhance IFMG’s products and services to automotive dealers.
Travis Weisleder, co-founder of IFMG, will continue to lead the company as general manager. “We are excited to join an organization that has such a strong track record in the automotive industry. Being part of Dominion Enterprises will enhance our ability to provide high quality, targeted, consumer leads to our partners and grow our dealer network,” said Weisleder.
Dominion Enterprises’ portfolio of businesses for the automotive industry currently includes: Dealer Specialties, the nation’s leader in delivering photo and video collection services, used vehicle window stickers, inventory management and Internet data distribution services; @utoRevenue, an industry leader in delivering comprehensive multi-channel customer contact solutions; Dealerskins, a Web design and solutions provider for automotive dealers; Cross-Sell, the largest national provider of accurate and quick-to-market sales data for new and used cars; Just Automotive, a direct marketing company offering dealerships nationwide targeted solutions to reach car buyers more cost effectively; Mailmark, an industry-leading direct marketer; SelectQu, a premier provider of data integration software solutions to automotive-related businesses; XIGroup, a Web design and Internet marketing company for franchise and independent auto dealers nationwide.
Conrad M. Hall, president and chief executive officer of Dominion Enterprises, said of the acquisition, "We are firmly committed to providing the automotive industry with the best products and services. The acquisition of IFMG further extends Dominion Enterprises’ leadership position in offering technology and Web solutions that help auto dealers grow their business."
"The market for special finance leads is strong and growing. Since roughly half of U.S. consumers have credit scores below 640, franchise dealers are increasingly serving this market—and IFMG’s closing rates on these leads are the highest in the segment," said Mitch Brooks, executive vice president of Dominion Enterprises.
About Dominion Enterprises
Dominion Enterprises, headquartered in Norfolk, Va., is a leading media and information services company serving employment, real estate, automotive, recreation and industrial markets in the United States. The company operates a variety of technology businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services including Advanced Access, PowerSports Network, and Dealer Specialties. The company has more than 500 paid and free magazine titles such as The Employment Guide, For Rent, Harmon Homes, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of over 5 million, and more than 40 market-leading Web sites such as EmploymentGuide.com, ForRent.com, Homes.com, and TraderOnline.com, reaching more than 8 million unique monthly visitors. The company has nearly 7,000 employees nationwide and 2006 annual revenue of more than $850 million. For more information, visit http://www.dominionenterprises.com.
About IFMG
InterActive Financial Marketing Group, LLC (IFMG), (www.interactivefmg.com), a division of Dominion Enterprises, is a top rated national special finance lead generation and marketing company within the automotive industry. With automotive dealer partners in 48 states, IFMG specializes in obtaining high quality special finance customers from its family of brands including hundreds of the most recognized Internet addresses and vanity phone numbers in the industry including www.carloan.comsm, www.autoloan.comsm, 1-800-CAR-LOAN® and 1-800-AUTO-LOAN®. IFMG provides a highly targeted specialized direct mail program, IFMG Direct; a fully functional lead management tool, DOLLAR™ ; F&I management solutions; a full service bilingual business development call center; an indirect lending arm, InterActive Financial Acceptance, LLC (IFA) which offers financing to our dealers for leads generated; and customized advertising programs. IFMG also has a new email program called FUEL, Follow Up Every Lead; which is a program that leverages a unique lifecycle of customer emails that are tailored to the consumers buying and response habits. For more information, visit http://www.interactivefmg.com.
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