FUEL: Follow-Up Every Lead

IFMG's patent-pending program to Follow Up Every Lead uses a computerized set of triggers to offer personalized prospect communication at every step of the sales process -- communications that can be personalized and customized to your dealership.

A Full Cycle of Communication
It starts with a full-color, first-class letter at first contact and three carefully crafted emails in the first 24 hours. There are telephone contact efforts from our Business Development Center (7 to 20 calls per lead over 30 days) and there's a series of emails covering a 90-day timeline, with different approaches timed to the customer's place in the sales cycle.

90 + Percent Delivery Rate
Thanks to an innovative technological partnership, our emails are not caught in spam filters, and are delivered to the inbox at a 90 + percent success rate.

Full Integration with IFMG's DOLLAR CRM
Thanks to FUEL's seamless integration with our DOLLAR lead management system, we can alert your dealership and provide all the information needed in advance of the appointment. We know integration is crucial; you don't need another administrative burden, you need customers. Remember, when appointments are missed, FUEL automatically kicks into gear to get the customer back on the sales track.