Lead Generation
Through the nineties, Interactive Financial Marketing Group used local media to stimulate interest and traffic to vanity telephone numbers. Completed financial applications were then routed to perspective retailers in geographic areas most relevant to serve the consumer. Today, our promotional efforts revolve around our network of web sites and online advertising programs.
Web Sites
We own and manage the largest network of auto finance and related web sites. Our marketing team optimizes the network for organic search behavior and conversion. We also promote our sites through online advertising and related promotional channels. Affiliate partners use our branded and secure financial application or display advertising to drive consumers to our sites.
800 Numbers
After 20 years, use of our vanity numbers remains popular. 
We license our branded 800-numbers, such as 1-800-Car-Loan, to clients who to use their own marketing channels to compliment their investment in third-party leads. Calls are routed to a domestic call center where the application is completed before entering our lead routing engine.
Need some help generating leads? We're interested in being a resource. Contact us today.
Lead Validation and Scoring
Interactive Financial Marketing Group has built its reputation on lead quality. We believe quality starts with valid information provided by a consumer who opts-in to an offer and is ready to purchase. We were the first to score an auto finance lead, a process built on a consumer giving us permission to do so. We are so committed to providing valid leads to our customers that we allow our customers to return invalid or "bad" leads at no charge.
Lead Validation
We validate data provided by a consumer faster than you can blink an eye. Some types of information validated include first and last name, address, and other geographic referenced data. We also validate data most relevant to our customer's need to improve their sales process and bottom line. Our commitment to connect the most qualified consumer with our customer starts here.
Lead Scoring
Our lead scoring method was developed in collaboration with 
Experian and TransUnion. We call it IntelliLead, a patent pending method of filtering data based on financial indicators such as income. Auto dealers have known and invested in our scored leads for years. Managed within a disciplined system they represent the best in ROI in automotive retail.
Quality Assurance Program
Our sophisticated lead validation and scoring process rejects 
up to two-thirds of the data we review. Sometimes however a "bad" lead can get through. That's where our Quality Assurance Program kicks in. Simply put, when you feel a lead is invalid, simply return it. We replace it with another at no additional charge.
Need a custom lead validation and scoring process for your financial business? We would love to help. Contact us today.
Lead Management
Ok, so now you have a lead. What to do with it? Interactive Financial Marketing Group's roots are in auto retail sales so we understand your need of managing a process designed to improve your bottom line. We provide our customers with a web based lead management system. In addition, email and call center services are available to improve conversion.
Internet Lead Management
The heart 
of managing leads is our web based tool known as Dollar. Dollar alerts its users as leads enter the system in real time through email and mobile text messages. It contains a calendar and allows users to manage appointment setting and communications with prospects. Dollar also allows finance professionals to pull credit from the three big credit reporting agencies. Best of all, it contains customizable reporting to measure your process.
Email
Follow-Up Every Lead, or Fuel as we like to say, is our 
automated email marketing system. Fuel is triggered when a consumer submits their information on one of our many web sites. It is designed to encourage the consumer to set an appointment or call-back with the advertiser. Ninety percent of all emails sent through our system are delivered. Best of all Fuel is integrated into Dollar so a user can monitor progress and fulfill appointments as they occur.
Call Center Services
For our customers who prefer personal contact with the consumer, we offer domestic call center services. As with our email program, contact with the consumer is triggered with the submission of an online form by the consumer.
Looking to maximize contact with your leads? Allow us to share our knowledge and system. Contact us today.